Carla Oates, Founder of The Beauty Chef’s First NZ Trip

We were delighted to have Carla Oates, founder of The Beauty Chef here in New Zealand for the first time to unveil the brand's exciting upcoming launches, including SUPERGENES™ Energy & Vitality and Plumpers™ (chewable collagen tablets). 

 
Carla has been pioneering the ingestible category since 2009 with the philosophy that “beauty begins in the belly.” The Beauty Chef now has a range of bio-fermented, probiotic-rich wholefood supplements and organic topical skincare products. 

 

As The Beauty Chef NZ’s PR agency for several years, we were so thrilled to have Carla here to share her passion, incredible knowledge and the story about how she created the brand with brand advocates. So many shared first-hand accounts of how the brand has transformed their health.  

 

The Beauty Chef took over the social media airways on Tuesday February 20th with the beautiful breakfast at Little Bird Unbakery. Rise & Shine PR worked closely with owner Megan May, who loves and stocks the brand to create a bespoke breakfast menu that incorporated hero products from The Beauty Chef such as GLOW® Inner Beauty Essential and Collagen Inner Beauty Boost.  

The Rise & Shine PR team secured the following results:  

  • Media interviews with key long and short lead titles and two podcasts recorded with Carla  

  • Influencer breakfast at Little Bird Unbakery, attended by x 25 content creators with a 100% share rate  

  • NPD send out for the new SUPERGENES™ Energy & Vitality to an additional x 25 KOLs

Jess Carew