Game, Set, Match: Amplifying Avène x ASB Classic
In January 2026, Avène activated at one of summer's most coveted sporting events, ASB Classic, as the official sunscreen sponsor for the second year running.
While sponsorship moments like this offer powerful visibility through on-site branding and presence, their true impact often depends on how they are brought to life beyond the event itself.
This is where PR plays a powerful role, extending the partnership beyond the court and getting product into people’s hands.
Rise & Shine amplified the moment through thoughtful storytelling, transforming a branded presence into an experience media and influencers could authentically engage with and share with their audiences everywhere.
From a curated guest list to bespoke invitations and tailored communications, the tone was set from the outset as an exclusive summer moment of ‘Game, Set, Protect’.
Across three sessions over three days, Rise & Shine hosted a curated mix of media and influencers courtside. The experience began with the MoleMap x Avène activation, offering guests a meaningful introduction to sun safety through expert-led mole checks and education.
This seamlessly carried through the day with considered brand touchpoints, from an iconic orange chilly bin stocked with Thermal Spring Water for refreshing courtside mists, to branded hats and fans designed for both function and visibility.
Each guest also received a thoughtfully prepared goodie bag, complete with personalised tennis ball gift tags and a selection of Avène essentials to support sun-safe habits, both on and off the court.
These details helped create an environment that felt premium, educational and shareable, encouraging guests to capture and post their experience organically – all thanks to Avène.
The result was a strong wave of authentic social content that extended the partnership well beyond the tournament, reaching audiences across Instagram and TikTok via trusted voices.
Results included:
15 Instagram Reels & Carousel posts highlighting Avene
8 TikToks along the lines of a ‘day at the tennis with Avene’
69 Instagram Stories
Coverage for the Avène Sunsitive range in key lifestyle publications including Viva, Reset & NZ Women’s Weekly.
Through thoughtful guest curation, experience-led hosting and social storytelling, Rise & Shine transformed sponsorship into a wider brand conversation and took Avène’s presence from courtside to social feeds across New Zealand while reinforcing the brand as a summer skincare essential.