This August, we helped position Glow Lab as the premium personal care brand in supermarkets through a one-day media and influencer activation to launch the new Smoothing Shampoo and Conditioner range.

To create a buzz about the newest addition to Glow Lab’s haircare range, we conceptualised and executed a complete professional hair salon takeover and invited KOLs to the ‘Glow Lab Blow Dry Bar’. Located in the heart of Ponsonby, and a member of the sustainable salons movement, Emma Frances Hair Salon was the perfect partner for Glow Lab to align with.

Over 600 units of Glow Lab products were injected into the salon, achieving a strong brand presence through product displays. The window of the salon was entirely transformed, and pedestrians stopped to marvel and ponder the Glow Lab takeover.

Completely immersive, guests had an intimate product experience with stylists using the Smoothing Shampoo and Conditioner to wash their hair. A luxe head massage, professional blow-dry, and style had guests stepping out of the salon with show-stopping hair.

The abundant product displays, Glow Lab branding, and floral styling provided strong and beautiful content moments.

The result? An impressive 100% social media share rate from the 20+ influencers and media who attended!

Glow Lab’s Blow Dry Bar by Rise & Shine PR

Glow Lab Blow Dry Bar Activation