Honuka Wins Big – A PR-Led Strategy That Delivered

We’re proud to celebrate our client Honuka, who has taken out top honours at the 2025 Natural Health Products NZ Awards - including the Supreme Award, plus Marketing and Growth in the Emerging Business category, and a Highly Commended for Innovation.

From day one, Rise & Shine has been at the heart of Honuka’s growth, shaping brand strategy, storytelling and execution. We were in the room for the original Chemist Warehouse pitch, presenting the PR strategy that helped secure Honuka’s exclusive launch in-store — a move that has underpinned the brand’s explosive momentum.

Since then, we’ve led:

• A full-service launch campaign, combining earned media, curated gifting and a high-performing influencer strategy to build awareness fast.

• The concept and execution of the limited-edition FLOX collaboration, including packaging, in-store promotion, and a sell-out media event.

• Ongoing media relations and influencer engagement that delivered consistent coverage, community growth, and retail impact.

These awards are more than recognition - they’re proof that bold storytelling, smart strategy and sharp execution drive real results.

This is a testament to the power of mutual trust and true partnership in creating extraordinary results.