Versace Dylan Purple PR Campaign

To help achieve maximum reach and visibility for Versace Dylan Purple in the lead-up to Mother’s Day (the ultimate gifting occasion), Rise & Shine conceptualised and implemented an exclusive and luxurious evening for 50 of New Zealand’s most influential taste-makers at HI-SO. Rooftop bar, in Auckland's luxury SO/ Hotel.  

Guests were invited to sip on champagne and bespoke purple cocktails while witnessing the sun setting over the sparkling waters of the Waitemata Harbour, alighting the sky with pastel purple hues…

Renowned DJ, Jaimie Webster-Haines, performed upbeat sets as guests mingled and captured content in front of the media wall and styled product displays. 

The event was supported by an extensive media relations campaign and partnership with Remix Magazine.  Results were strong, with 98% event attendance; 29 pieces of media coverage including a front cover mention and Q&A with Iris Law (campaign model), 20 social media posts/reels, 126 Instagram stories, and 10 TikTok’s.