Events are an incredible way to deliver key messages and boost visibility for brands and products, and the Rise & Shine team absolutely love innovating in the event space. A successful event will have a strong underlying strategy to meet objectives and KPIs, and at Rise & Shine we like to deliver an experience that engages all the senses.

Whether the event is designed for media, influencers or your stakeholders, we’ll ensure your key messages are delivered via unique experiences that educate in a memorable way. We love making lasting impressions on our guests and ensuring the brand experience lingers long after the lights have gone out.

Above images are of Rise & Shine’s Glasshouse Fragrances x Audi Continental Cars PR Event in March 2023

“Rise and Shine events are so much fun to attend - not only are they always quirky, inventive and exciting, there’s consistently a warmth and familiarity at their functions that you don’t always get with PR events.

I’m always thrilled to accept an invitation to a Rise and Shine gathering because I know they’ll be filled with surprises and also have a focus on understanding the client/product in a really interesting and informative way. They never fail to provide lots of opportunity to come together with peers and colleagues for a chat, catch up and sometimes even a boogie.”

— Monika Barton, Digital Editor, Mediaworks

Rise & Shine’s Versace Dylan Purple PR Event in April 2023

Here are our top event production tips:

1. Be strategic. Keep looking back at the brief and make sure you’re addressing the objectives. Revisit these objectives post-event to glean learnings and keep yourself in-check.

2. Be creative. Treat event-worn media and influencers to a unique experience that they are thrilled to capture. Produce surprising events that stand out by appealing to the psychology of the senses – check all the sight, sound, touch, smell and taste boxes.

3. Team up with an army of the best suppliers in the business and make sure you collaborate with those you can trust to help execute the vision. The planning process is integral, so you want to work with suppliers who are good communicators and deliver on their promise. Shake things up by using different suppliers to achieve varied looks and vibes - don’t fall into a cookie-cutter event vision.

4. Nail the invite list and keep guests sweet by giving them loads of notice and clear instructions. Don’t let your lists become stagnant, have your ear and eye to the ground discovering new brand fans. Make sure that every guest that has given up their time to attend your event is greeted and farewelled warmly and familiarly and feels the value you place on their presence.

5. Have crisis management strategies in place for mitigating the uncontrollable. Be meticulous with your planning and consider every doomsday scenario because life throws us weather, illness and supply issues from time to time.

Rise & Shine are looking for new event production opportunities. Get in touch to chat to the team about how we can help with your event vision.

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