Digital PR and why it’s so important
Gone are the days of PR success being measured via ROI reporting based on ad-spend multiplied by three. Yes, this absolutely has its place and we at Rise & Shine love the media relations and influencer outreach aspect of our work, but in line with today’s digital world, delivering ongoing and measurable results is very important to us.
The world has changed, and people are more reliant on digital than ever before. We’re now all highly connected with multiple channels and ways available to receive our news and information. Because of this, we have committed to upskilling and extending our capabilities in Digital PR over the last three years to ensure our clients are receiving Digital PR as part of our services. Which, in a nutshell, is an organic SEO strategy to increase awareness for your brand online. We incorporate this into everything we do to reach a much broader audience that can’t always be reached with traditional methods.
Why digital PR?
Reaching your audiences where they are hanging out and adjusting to cater for their changing search and scroll behaviours is crucial in this day and age. Digital PR helps brands turn up in the right places at the right time to build reputation, trust and online authority. Media is key to all of this and we use a range of techniques to earn valuable online endorsements from top tier media organisations which has a huge impact on a brand’s online footprint and visibility to target audiences.
Digital PR done right = your audiences finding you online and completing the desired behaviours you want from them.
Expertise
We have been working closely with the queen of Digital PR herself, Charlene White from DigiPR, who has helped us develop our own bespoke Digital PR process that has the power to elevate our client’s online visibility and connect more with their audiences.
“Digital has changed the game for everyone. The great news is PR holds the keys to some of the most valuable levers in the online world. But to succeed in today’s fast-paced, ‘always on’ environment, brands need to go wider with their PR and media work to take full advantage of being found online.
“The team at Rise & Shine recognised this shift and the benefits of Digital several years ago and have worked tirelessly since to evolve their PR practice and processes in the Digital PR space. Their hard work in this space has ensured their clients can now reap the full benefits of Digital PR and get real measurable results for their efforts.” comments Charlene.
“The Rise & Shine team know how to push the boundaries beyond traditional PR.”
Some key Digital PR questions to ask yourself or your brand:
- How are you measuring the real success of your PR/Comms activity at the moment?
- What do your audiences actually want from you and how are you delivering that to them?
- Are you creating the right digital journey for them to discover you i.e. how do they see you in media and social and then find you online to do what you want them to do i.e. buy, register, signup, attend etc
- Do you have a real Digital PR plan or are you still just doing what we call ‘random acts of content’?
If you don’t have clear answer to any of these questions, get in touch and we can talk to you about how a customised Digital PR plan can elevate your online reputation, visibility and trust.
Get in touch with Luci at luci@riseandshinepr.co.nz if you want to learn more.