Made right here in Tāmaki Makaurau, Glow Lab was created five years ago based on consumer insights; Kiwis wanted a skincare brand that bridged the gap between nature and science; that was effective without compromise; and didn’t want the hefty price tag.

Today, Glow Lab is now the number 1 natural personal care range in NZ supermarkets and is more involved with its consumers than ever before. We at Rise & Shine PR have worked as an extension of the Glow Lab team since year one, working to connect Glow Lab with their loyal customers.

Strategically, we recommended for Glow Lab to include a paid social media ‘ambassador’ layer in their plan. For Glow Lab, aligning with true fans is incredibly important, and this is how we met Sophie Piearcey (@sophiepiearcey). Sophie is a talented content creator (who has also just launched her own podcast - Go on Then) based in Queenstown and is Glow Lab’s biggest fan – so she became our first ever ‘Glow Getter’!

Influencer Sophie Piearcey creating content for Glow Lab’s Pro Collagen range in Queenstown, NZ

Fast forward two and a half years, during which time she has produced endless beautiful, authentic content, the opportunity arose for our Glow Getter Sophie to attend and speak at the launch of the Pro-Collagen range in Australia. In front of a room of top Sydney influencers and media, Sophie spoke about her journey with Glow Lab and answered questions from the event MC Renee Bargh (@reneebargh).

Sophie Piearcey, Renee Bargh and the Glow Lab NZ team at The Boathouse Rose Bay, Sydney, for the Australian Pro Collagen launch

See below for an excerpt of the Q&A with Renee:

1. Tell us about yourself and your skin journey.

Hi! I'm Sophie, a photographer, content creator, and adventure lover based in Queenstown, New Zealand. My life and work take me to incredible places, and we are not often in one spot for very long. Living life on the go means my skin needs some serious looking after. Ever since I was a child, I have struggled with my skin, not just on my face but all over my body. I have very sensitive skin, and it's not uncommon for me to have breakouts or minor reactions to things in my life. Looking after my skin is a daily priority in my life and finding products that my skin love is vital in my journey to healthier and happier skin.

2. Tell us about your history with Glow Lab. How did you first discover it?

A few years ago, I sought a natural alternative to my skincare. I was overwhelmed and quite frankly scared about some of the ingredients I had seen in other skincare products and held back using anything in fear of irritating my skin further. I came across Glow Lab in the supermarket and was instantly attracted to the affordability and the natural ingredients in each product. I started small and built my collection. I now exclusively use Glow Lab for my skin, hair, and body.

3. What are your three non-negotiable tips for healthy skin?

Double cleanse!! Double cleanse every single time you wash your face. So important to clean off your make-up and a second cleanse to clean your skin.

Suncream! Protect your face with SPF every day. I use the Glow Lab tinted moisturiser and SPF 15 moisturiser on those hot sunny days here in Queenstown.

Never work out with make-up on! I learned this the hard way, thinking I needed to 'look good in the gym—big no-no. Take off your make-up and make sure you wash the night products off your face in the morning if you are an AM gym-goer.

4. What are your top three Glow Lab products you couldn't live without and why?

Oh my – can I say the whole range? Okay, if I have to choose, then these are my top three –

Age Renew Cleansing Balm – I love love love the way this balm feels on my skin. I apply it dry it all over my face, and then add water to activate it. It leaves my skin feeling soft and refreshed every time and is also a great makeup remover.

Sensitive Night Cream – I love going to bed knowing my skin is getting a treat while I sleep. This light night cream keeps my face hydrated as I sleep.

Haircare – From skin to face to body to hair! The natural ingredients in the hydrating hair care range keep my crazy mane soft, hydrated, and healthy. It has prolonged my trips to the salon because it works so well!

4. What's your best skincare hack?

Always carry a pack of sheet masks for travel (and the minis for the plane). Spending time traveling and on planes means my skin is constantly under pressure in different environments. I always have a pack of minis and my face masks to keep my skin hydrated during a flight.

5. What's your favourite Glow Lab fact?

Glow Lab bottles are made from recycled plastics. Since November 2018, Glow Lab have reused and diverted approximately 750 tonnes of plastic from landfill through initiatives like these. Not only are they looking after our skin, but they are also looking after our planet, and to me, that is SO important.

Follow our journey with Glow Lab and Sophie through our Instagram @riseandshinepr and get in touch with Luci if you think your business could benefit from something similar.

Meet Glow Lab's Glow Getter, Sophie Piearcey